I am on a mission to help dedicated, business-minded and passionate Interior Designers, Architects & Home Furnishing Professionals to get more strategic in their businesses, attract more clients and work more efficiently.

- Tiina Wilen - Founder of DesignBusiness.org -

WELCOME TO DesignBusiness.org



Your business is your passion. You love what you do, you live, breathe and dream about design.

You’d love to feel supported in growing your business, have someone to bounce ideas off and who can give you some guidance to make running your business a bit easier. You want guidance in knowing what really works when it comes to marketing, technology, brand building, and selling your products and services.

You’re ready to step up. You are looking to grow internationally and elevating into your full potential as a leader and entrepreneur.


We help talented Interior Designers, Architects & Home Furnishing Professionals to get more strategic in their businesses, attract more clients and work more efficiently. We help the passionate designers to create amazing concepts, brands, products, and services, market their businesses effectively by utilizing the strategies that suit their specific, unique concepts and processes. Our signature system; Design Client Attraction Method helps you to get crystal clear on your message, target customer, and offering, and create an automated, well-oiled marketing machine that works around the clock to bring you dreamy clients, so that you can focus on the fun parts: designing beautiful spaces.


Join our exciting online classes and programs in a variety of subjects. All our lessons are packed with tactical and strategic advice, examples from real life, and step-by-step instructions to get great results. Listen to the workshop in the car on the way to work, at the gym or when you can. We are soon opening our one-of-a-kind, MEMBERS ACADEMY for design business owners around the world.


Have a passion for doing something else than you do today? Got an amazing idea but no clue how to go about it? Do you already run a creative business or a blog in your niche and want to grow your brand into a global success story? Add additional revenue streams into your business by implementing a new business model? Learn exactly how to export your products to foreign markets? E-commerce strategy? Let's work together!

I have had the great pleasure to work alongside as a colleague, together with Tiina at an international IT-company. Tiina worked as a consultant and PM for many of the cases I sold to our customers. Apart from being skilled and motivated, she were alw
ays passionate about the client and their expectations and made sure we met the strict budget and deadlines.

Even when tough business decisions had to be made, she always succeeded to onboard the client on the necessary path and way forward; all the time with her warmth and passion and deep respect for the client. I would be happy, proud and grateful to work with Tiina at any given time again!

Claes Lemnell
Head of Sales, Nordics VirtusaPolaris

I have had the opportunity to work with Tiina and I value her never ending capability and performance. She is extremely result focused with great social competence why she skillfully can engage teams to achieve objectives. She is passionate in her roles and tasks, her drive and entrepreneurship is a strength I admire. I would anytime and without doubt hire Tiina again and strongly recommend her capability.

Patrick Winther
Head of ICT Service Operations at Tieto Corporate

Tiina is a mother of 2, entrepreneur, design business owner, and concept developer, strategist, and IT professional. Her background is in IT and finance, where she worked as a consultant, project manager, business and process developer, with responsibility for offshore operations in India and the Czech Republic. Tiina was born in Finland, now lives in Sweden, is married to a Swede, they live in picturesque Mariefred, and in addition to DesignBusiness.org, she runs a Boutique Marketing firm and a Home Furnishing and Decor business sold in 15+ countries. Tiina loves Spain, her funky family and country life.

Tiina holds a Master of Science in IT Engineering and a Diploma in Interior Design. She is a multi-passionate entrepreneur with great curiosity and the desire to constantly evolve as an entrepreneur, mother, and leader. She teaches most of our Business Classes and for her help she a smart bunch of successful women who will share their knowledge and experiences.

Tiina’s main interests are design and technology, strategic brand development and marketing systems, and she coaches the fellow creative entrepreneurs to think bigger, work more strategically, follow their passions and use today’s technology to work smarter and get more out of life.